⁰¹About

With a passion for design and a keen eye for detail, I transform ideas into captivating visual experiences. I love creating intuitive and aesthetic interfaces, always placing the user at the heart of the design process. Through a combination of strategy, creativity, and technology, I help brands communicate effectively and achieve their goals.

⁰²Experience

StudioA • The Hague, The Netherlands • 2000 — 2003

Lead Product/Web Designer

Leading digital design projects, optimizing user experiences, and developing cohesive visual systems for various industries. I collaborate closely with development and marketing teams to implement effective solutions.

Xiriuz Systems • Johannesburg, South Africa • 2003 — 2007

Senior UI/UX Designer

Designed and improved digital products, focusing on usability, accessibility, and brand consistency. Managed end-to-end design processes from concept to final implementation. Clients included major banks such as Old Mutual, FNB and African Bank.

Multiple • Various, South Africa • 2008 — present

UI/UX Designer

Worked on branding and UI/UX projects, enhancing digital platforms with engaging and user-friendly designs. Developed prototypes and conducted usability testing to refine product interactions.

⁰³Education & Certificates

Institution • City, Country • Year

Degree

Completed coursework in design principles, user research, and interactive media, gaining expertise in modern UI/UX methodologies.

Institution • City, Country • Year

Certification

Certified in advanced prototyping and design systems, ensuring seamless digital experiences across platforms.

⁰⁴Featured Projects

⁰5Skills & Tools

User Experience (UX) Design
User Interface (UI) Design
Wireframing & Prototyping
Branding & Visual Identity
Design Thinking & Problem-Solving

Figma
Adobe Creative Suite
Notion
WordPress / Framer
Miro

⁰6 Languages

English

Dutch

German

Let’s Discuss Your Project

info@optimaform.co.za

+27 664429397

Johannesburg, ZA

Ready to optimize?

01About

02Experience